The team needed it. Nobody had built it. So I did.
As Mindpop's creator network grew, finding the right creator for a brand brief had become a problem nobody had properly solved. The process was spreadsheets, DMs, and collective memory, which works at twenty people and breaks immediately at scale. I built a structured internal tool to fix it. Without being asked.
The creator database consolidates 1600+ creator profiles into a searchable, filterable internal tool, built using Supabase, Claude Code, and ChatGPT, in one month, solo.
Access and security were designed deliberately:
• Login restricted to company email addresses only, no external access ever
• Every new user requires admin approval before gaining access
• Admins can monitor login IP addresses and assign or revoke permissions at any time
Search and discovery:
• Filter by niche, genre, city, gender, and agency
• Full-text search across all profiles
• Individual creator profile views with relevant details
Before this tool, matching a brand to a creator was an exercise in collective memory and luck. Now it takes thirty seconds.
This is an internal tool so details shared here are intentionally limited. The point isn't the feature list. It's that I spotted a gap, picked up the right tools, and closed it without waiting for permission.
Neither the creator database nor The Shaadi Circuit was in my job description. Both are live and being used. That pattern runs through everything in this portfolio, and it is the most honest thing I can tell you about how I work.
