About Me
I'm Anushka. PM, builder, and and the person you call when there's no playbook
Sole PM at Mindpop Media. No team, no template. I shipped a creator commerce platform from zero strategy, UX, API scoping,, GTM, hiring. All of it, one person.
My Approach
I don't manage products. I build them. There's a difference.
Most PMs wait for clarity a spec, a roadmap, a senior to greenlight the direction. I've never had that luxury. I was the only person who could see the full picture, so I learned to move without permission and think without a net.
I care about the craft. Not just shipping, but shipping the right thing and knowing exactly why it's the right thing.
Experience
Started figuring things out. Haven't stopped.
Product Manager
Mindpop Media ·Full-time . June 2025 - Present
Sole PM on Popcom, a creator commerce and affiliate tracking platform. Over a year owning product strategy, UX design, API finalization, GTM, design, and hiring — often all at once.
SheFi Scholar
SheFi · Season 14
Selected for a global programme empowering women in Web3. Gained practical knowledge in blockchain, DeFi, and decentralised technologies alongside a cohort of builders and operators.
Product Management Intern
Upnyx Innovative Solutions · Mar 2025 - June 2025
Conducted competitor analysis, supported go-to-market strategy, and coordinated cross-functional teams to drive product execution.
Want the full picture?
What I Bring
Technical enough to speak to engineers. Design-literate enough to not need a middleman. Strategic enough to set the direction.
Product
Zero-to-one building / Roadmapping / Sprint planning / PRDs & BRDs / Feature scoping & prioritization
AI & Technical
LLM product design / Agentic workflow prototyping / Shopify API / Supabase & RLS / SQL / Python
Design
UI/UX wireframing / Brand identity / Web design / Deck building / Figma. I've designed extensively at Mindpop across product, brand, and web, not just directed it
Strategy & GTM
Competitive research / Positioning / Creator economy BD / Onboarding design / Market research
How I Work
Structured enough to scale. Scrappy enough to survive a startup.
01
Start with the real problem
I resist jumping to solutions. I dig into what's actually broken through user conversations, data, and a lot of "why does this exist?" questions, before a single spec gets written.
02
Spec it so engineers can run
Once I know what we're building, I write with enough precision and context that the team doesn't need me in every conversation. Clear specs are a form of respect.
03
Pressure-test before you build
I bring stakeholders in early, hunt for edge cases, and treat pushback as useful information. Bad assumptions caught in a doc are infinitely cheaper than bad assumptions caught in production.
04
Ship lean, learn fast
I scope for learning, not for optics. The first version of anything should answer the question of what we do next, depending on what we find out.