About Me
I'm Anushka. PM, builder, and the person you call when there's no playbook
Sole PM. Shipped a creator commerce platform from zero.
My Approach
I don’t manage products. I build them.
I was the only PM, so I learned to move without a green light.
Fast, and always the right thing.
Experience
Started figuring things out. Haven't stopped.
Product Manager
Mindpop Media · June 2025 - October 2026
Sole PM on Popcom, a Shopify-native creator commerce platform. Strategy, UX, APIs, GTM, hiring.
SheFi Scholar
SheFi · Season 14
Selected for a global Web3 programme for women.
Product Management Intern
Upnyx Innovative Solutions · Mar 2025 - June 2025
Competitor analysis, GTM support, cross-team coordination.
Want the full picture?
What I Bring
Technical enough to talk to engineers. Design-literate enough to skip the middleman. Strategic enough to set direction.
Product
0-to-1 / Roadmaps / PRDs / Prioritization
AI & Technical
LLM products / Agentic prototyping / Shopify API / SQL / Python
Design
UI/UX / Brand / Web / Figma
Strategy & GTM
Positioning / Market research / Creator economy BD
How I Work
Structured enough to scale. Scrappy enough to survive a startup.
01
Start with the real problem
Users and data first. Spec second.
02
Spec it so engineers can run
Clear specs so the team keeps moving.
03
Pressure-test before you build
Edge cases found in a doc, not in production.
04
Ship lean, learn fast
Version one answers what to build next.